Fruits & Roots
Food & Roots produces Wild Gooseberry Jam and other organic Jams.
Packaging Design
Fruits & Roots approached Dusqen to develop a packaging design for their jam product line. The brief was to create a visual language inspired by the villages of Northeast India—capturing not only the region’s cultural richness but also the brand’s commitment to an authentic, organic production process.
Drawing from these inspirations, Dusqen crafted packaging that blended rustic charm with modern shelf appeal. The designs incorporated subtle storytelling elements that reflected the brand’s origins and values, resulting in an identity that resonated deeply with both the client and their customers. The final outcome successfully positioned the jam line as a premium, artisanal product rooted in tradition yet appealing to contemporary tastes.
Timeline: 1 month
Deliverables: Digital Design ready for production
